Amy is the Director of ADM Communications offering over 15 years experience in the PR Industry across consumer and business markets.
Amy holds a Bachelor of Education, Masters of Communication Management and a Certificate in The Science of Happiness from Berkeley which supports the Macleay Positive Education ethos.
Amy has worked across clientele in health, travel, corporate and the arts, with high profile accounts for Guinness, Vodafone, Heinz, Triumph Int, Garvan Medical Institute, Maybelline NYC.
Amy is the founder of an online platform, connecting schools, community and business owners. A regular lecturer at Macleay for over 10 years, Amy will be teaching public relations and business subjects.
Give us a quick run down on your background?
My background includes being a Visual Arts teacher, PR Consultant & Director and Entrepreneur. I hold a Masters of Communication Management and have lectured at a tertiary level in Public Relations/Communications for 11 years. I am the Director of my own PR and Marketing consultancy ADM Communications offering 15 years’ experience in the Communications industry across consumer and business markets in events, marketing, publicity, community management, media training and sponsorship, which I set up after working in many PR agencies across London and Sydney. I founded an online school community network, the www.schoolbusinessregister.com.au in 2012, a platform which integrates skills in business entrepreneurship, marketing, event management, digital content development and community engagement and plan to launch Cue-7 Workshops in 2018.
How did you get into the industry?
I started work at an advertising agency where I got my first break working for a woman who owned a PR agency. This was my first experience working in lifestyle consumer PR and worked alongside brands Guess, Fiorelli, Polo Ralph Lauren and more. From there I worked across brands including Colgate Palmolive, Guinness and Heineken, Moomba Festival, Ford and many more.
What is the biggest difference in the industry since you were at university?
The industry is more fast paced and is merging with media industries further. Hence, we see many integrated environments where PR is working alongside digital, marketing and advertising.
What do you do when you are not teaching?
I consult to my clients in travel, well-being and health and work on my online businesses. Outside of that I have 2 young children, we engage in many weekend sports! However, I always try and find time for yoga, the gym and R & R when I can arrange it.
What do you enjoy about teaching at Macleay?
I love the small classes we have. This helps me getting to know students a lot more. It makes our classes more enjoyable, fun and engaging.
What subjects do you teach at Macleay?
I teach Digital Business Communications, Introduction to Public Relations Public Relations writing, Social Media PR and PR Campaign Strategy.
What is the best advice you give your students?
Be an enthusiastic worker and learner. People love working with vibrant committed people, so learn to love what you do or at the very least, find something fun about it.