Cameron Horn is an internationally awarded marketing professional with over 22 years of experience.
His Advertising Industry roles have included Creative Director for Reg Grundy Media and Macquarie Media, Senior Creative for Australian Radio Network, Clear Channel and currently Southern Cross Media, as well as Media Liaison and Research for NSW Parliament.
He has a Masters in Marketing, a Masters in Professional Writing and has twice won categories at the New York Advertising Festival. Other awards include 7 wins and 18 finalists at Australian Broadcast Advertising Awards.
Give us a quick rundown on your background?
I started as a part time assistant to the Creative Director at a small advertising agency and documentary creator. From there I went on to be a creative writer and Creative Director for Reg Grundy Media, Wesgo Broadcasting, Macquarie Broadcasting, Clear Channel and Harbour Broadcasting. Spent 2 years as a researcher for the NSW Legislative Council Crossbench, 6 years lecturing at NSW TAFE and 3 years as a marketing consultant in the international charity sector.
Along the way, picked up 2 New York Advertising Award Category wins, 11 Australian Broadcast Advertising Awards and 25 finalists, as well as 2 Masters degrees.
How did you get into the industry?
I drove cabs and sent rewritten ads, comedy sketches and promotional ideas to every Sydney radio general manager and Sydney agency creative director whose name I could find, every month for ten years. One day when I was working the counter at a CD store the owner came to me and said, “Kerrianne Kennerley is on the phone for you.” She hired me on the strength of a very silly appeal for employment that I had sent her.
What is the biggest difference in the industry since you were at university?
The pace of change, especially in digital, is insane. However, the basic principles of ad writing remain: Relevant Cleverness, Simplicity, Clear Branding, Emotion. It’s just the tools have changed.
What do you do when you are not teaching?
Write ads. Read a lot. Swim a lot of laps.
What do you enjoy about teaching at Macleay?
It forces me to keep up-to-date and keep learning. It reminds me of the basics that are easy to forget in the (very) rough-n-tumble of Sydney advertising/media. I enjoy mentoring young copywriters and seeing them go further than I ever did.
What subjects do you teach at Macleay?
Copywriting, Radio & Podcast, and occasionally Written Communications.
What is the best advice you give your students?
Without mistakes we cannot learn.
Develop curiosity, stamina and the hide of a rhinoceros.
Read everything – especially stuff you don’t agree with.