Jules has extensive high-level experience as an Art Director in Sydney and London and is a director of Axis Design Works creative agency, established 1991.
Clients include both global brands and not-for-profit organisations. Jules is passionate about the link between education and wellbeing, and inspiring students to foster their creativity, find meaning and purpose in their lives.
She has been teaching creativity units to Macleay students for over a decade, and is currently undertaking a Masters of Applied Positive Psychology (MAPP).
Give us a quick run down on your background?
All things creative, an insatiable love of learning, and travel, family and dogs.
How did you get into the industry?
Fascinated by graphic design and advertising from way way back, I was fortunate to study at Sydney College of the Arts in the 80s.
What is the biggest difference in the industry since you were at university?
Digital Media of course. But the idea is still king.
What do you do when you are not teaching?
Turn people upside down (no really, I’m a yoga teacher) and stay close to the ocean.
What do you enjoy about teaching at Macleay?
Transforming creative confidence in 12 weeks.
What subjects do you teach at Macleay?
Creative Process, Design Thinking, Art Direction & Design
What is the best advice you give your students?